Review your price
The price suggested during Airbnb Setup is based on factors like location, amenities, and guest demand for similar listings. You’re always in control of your price and can change it anytime.
If you price your place higher than similar ones nearby, you might miss out on bookings. Review your price now and consider adjusting it regularly to meet your earnings goals.
Comparing similar listings nearby
Understanding local demand can help you price your place competitively.
Go to your calendar to view the average prices of similar listings nearby on a map. You can choose to see places that are either booked or unbooked on the dates you select. Many factors determine which listings are similar, including location, size, features, and amenities.
“Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price so I should hold my ground, or if I need to drop my price.”
Considering other factors
When reviewing your price, keep in mind:
Seasonal trends. You can adjust your pricing to match demand. Lisa, a Superhost in Accord, New York, says she keeps her price higher in the summer because she has a pool and lower in the winter to “keep bookings constant throughout the year.”
The total price guests pay. This includes Airbnb service fees, taxes, and any additional fees, like cleaning or pet fees. Select any date(s) on your calendar to get a price breakdown, including what guests pay.
Your place’s value. Making updates can help attract more guests. “Design and amenities are a great way to boost your pricing and bookings,” says Katie Kay, a Host Advisory Board member and Superhost in Lake Arrowhead, California.
Smart Pricing can help you adjust your pricing automatically. The tool uses hundreds of factors to regularly adjust your price based on demand. You set your price range, and you can turn it on and off for any dates.
Adding discounts
Some Hosts set a low starting price before their listing has many reviews to entice guests to book. Promotions and discounts can also help attract guests. These include:
New listing promotion. Take 20% off your nightly price for your first three bookings. This could help you get reviews faster.
Early bird discount. You choose how far in advance guests must book, from one to 24 months before check-in.
Last-minute discount. Fill gaps in your calendar on short notice, from one to 28 days ahead of check-in.
Weekly and monthly discounts. Take a percentage off the total for bookings of seven nights or more and 28 nights or more.
“I get longer stays by offering weekly and monthly discounts,” says Daniel, a Host Advisory Board member and Superhost in the Canary Islands, Spain. “Usually guests end up booking for a week, and that’s a small victory.”
Information contained in this article may have changed since publication.